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Many of you may have read the New York Times article published last year discussing the results of research into the long-term follow-up of contestants on the TV show “The Biggest Loser.” I’ll give you the cliff notes in case you missed it: After 6 years of following contestants, all but one had regained the weight they lost during the show.
This is not an anomaly. Research shows that 95% of the time, dieting leads to short term weight loss and long-term weight regain. Actually, diet cycling leads to a higher body weight over time – not lower.
So why is the diet industry so profitable? Weight-loss companies do a great job of finding people who can show they had short term results and they sell it, hard.